What is a vehicle wrap? For those of you that have been living under a rock for the last decade, here’s a definition for you: high resolution printed vinyl graphics with a protective laminate that are affixed to cars, vans, trucks, buses, etc… you get the point. So why should you wrap your company vehicles? In addition to looking wicked cool, there are a lot of great reasons for a vehicle wrap. Let’s break it down, shall we?
- It makes the most of your advertising budget. Every traffic light becomes an advertising opportunity. How many hours per week do you spend waiting for the light to turn green? In Grande Prairie, it can add up fast! A vehicle wrap generates 2.5 times the attention of a static billboard. One wrap can generate thousands of impressions per day! You can reach more consumers at a lower Cost Per Thousand Impressions (CPM) per day than any other form of outdoor advertising.
- It builds brand recognition. A vehicle wrap raises a company’s profile and reinforces brand identity. 75% of consumers will develop a conscious impression of your company or product based on your company vehicle. That’s HUGE! And 29% of those consumers will make their purchasing decisions based on that impression. Fleet advertising boosts name recognition 15 times greater than any other form of advertising. How do you like them apples?
- It helps subsidize high gas prices. You can’t afford to just drive your business vehicles; they’ve got to be serving a dual purpose. Why not make the most of the money you’re spending on gas by driving a billboard while making your deliveries or doing your errands?
- It works for all types and sizes of businesses. Whether you’re a mom-and-pop operation or a huge corporation, a vehicle wrap helps you combine key elements of marketing, advertising, and branding into one convenient solution.
Convinced yet? Our in-house design team can take your ideas all the way to the final product. Give us a call at Speedpro Signs Grande Prairie, where we help you drive your business!