First, remember the definition of an impulse purchase. It is an unplanned (or spontaneous) consumer transaction. Impulse purchases tend to be made when a consumer has left their household for another reason, but then make an impulse purchase during the trip.
What are some impulse business types? Here are a few:
• Car wash
• Convenience store
• Fast food restaurant
• Service/gas station
• Value hotel/motel
What do you tell your prospect? First and foremost, an “impulse business” sign needs to be quickly readable and understandable. The sign must telegraph the product or service offered without delay. A sign that is unclear for any reason is a huge negative for an impulse-oriented business.
Via Direct Sign Wholesale