Dictionary.com defines the word “sign” as: a notice, bearing a name, direction, warning, or advertisement, that is displayed or posted for public view. Every business needs a sign, but not all business owners put much thought into the process.
It has been shown in countless studies that more attractive people are generally perceived as more intelligent, more honest, more successful, and more capable. These same studies have shown correlations between attractiveness and professional recognition, hiring decisions, promotions, and differences in salary levels. Your sign is the face of your company. What does it say about you?
Think about your current and potential customers. What product or service are you providing? If your company specializes in wealth management, chances are your sign will be a conservative color with a classic font. You want to convey the impression of trustworthiness and longevity. On the other hand, if you own a bike and board shop, the conservative color and font would be a disastrous choice.
Research your competition: what do their signs look like? You don’t want to look too similar; you want to stand out in the crowd, not blend in. Check out similar businesses on the web. If you see something you like, you can use that as a jumping-off point.
What do you want people to see and remember about your business? As the face of your business, let your sign talk for you.