Last week in Calgary a local ReMax real estate agent had this billboard installed and instantly there was a flurry of opinion. Every 6 oclock news and newspap er ran the image with comments on how appropriate it is/was. The billboard passed all sniff tests at the Real Estate and brokerage level so what is…
When some one decides that a vehicle wrap it can be a daunting thought. Where do you start? In the case of Pacrim Hospitality Services they wanted to not only raise their profile of their multiple hotels but to also advertise that they not only host many groups (sports, oilfield, corporate) but they also can…
Inexpensive and easy to store, every business should be in the possession of a company banner. For those times when heavy or too large signs just won’t do, a portable banner is the quick answer to maintaining quality advertising. CHARITY WALKS OR SPECIAL EVENTS Many companies participate in fundraisers for local charities, and…
New Staff, New Ideas, Same Knock Your Socks Off Enthusiasm: Since first coming into the hands of Jennifer and Dave Metituk back in 2002, Grande Prairie’s Speedpro has been celebrated for its high-energy work ethic and enthusiasm. Along with its ever-growing clientele, Speedpro itself has grown, having graduated from outmoded equipment and processes to…
The AFTER pic! Way better! If you are service company and you do most of your business inside your vehicle what better way to broadcast your business than by using your vehicle as a moving billboard. Bill from Mr Electric, a brand new business in Grande Prairie, Alberta, came to us with his vehicle ordered and on…
Custom labels printed in full color offer affordable advertising and promotion even when made in small quantities. There are many ways to make labels, each with advantages and disadvantages. When large quantities (a thousand or more) are needed, labels can be printed and die cut. For smaller quantities, labels with complex shapes or intricate detail can…
Real estate marketing has been drastically changed by the internet, but one of the oldest forms of advertising is still one of the best: the real estate yard sign! As an agent, the thing you want most is for someone to spot that sign, slam on the brakes, and call for a viewing. Independent agents…
Whether you have two vehicles or twenty, you want your fleet to present the best image possible. When your vehicles or equipment are on the jobsite, fleet branding can give your company the professional look that potential customers will remember. Fleet branding is especially important when you have a wide variety of vehicles and equipment.…
When you make a purchase, is price your only consideration? If so, have I got a car for you! For the bargain price of $400, it’s yours: the lights don’t work, the brakes are iffy, and it burns almost as much oil as gas. I’d be willing to bet you wouldn’t touch it with a…
As a means of promoting a company’s products and services, decals are often overlooked as a marketing opportunity. For some industries, such as those offering service and repair, decals should not be considered optional as they put your contact information in front of existing customers where they are most likely to need it. This article…
First, remember the definition of an impulse purchase. It is an unplanned (or spontaneous) consumer transaction. Impulse purchases tend to be made when a consumer has left their household for another reason, but then make an impulse purchase during the trip. What are some impulse business types? Here are a few: • Car wash •…
Most people do their best to keep their wardrobe updated. Ladies, you wouldn’t show up at a party in huge shoulder pads, would you? And guys, hopefully your powder blue suits have been sent off to Goodwill long ago. Why is it that so many business owners think that their logos and signage shouldn’t receive…
A logo is the very first impression people get of your company. It can make you look casual or serious, fun-loving or down-to-business. A logo needs longevity. Once you’ve created your brand, you aren’t going to want to change it in a couple of years because your logo looks outdated. Miami Vice, anyone? A logo…
The purpose of any sign is to communicate and inform. The sign to the right serves the purpose, but is it good design? In a word, NO. Designing and building signs isn’t rocket science. But there are a lot of bad signs out there. We’ve all seen them, on storefronts, banners, and vehicles. Signage is…
Do you have a brick or cinder block wall in your business? Maybe a concrete pylon or two? Why not use that space to your advantage? 3m textured wall vinyl can turn that boring rough surface into a head-turning display. The vinyl is applied directly to the surface. It conforms to any bumps and irregularities:…